Capturing the solid’s lightness, all its softness, and transforming it into a design project. Patricia Urquiola trusts her intuition and designs a modular system in a new shape and construction. Her technical approach features an aluminium frame, rounded wooden legs, an abundance of cushions, tables and horizontal surfaces. Just a few easily assembled interchangeable parts. The result surprises and deceives the senses. The fullness of the modules is contrasted by the lightness of the platforms that seem capable of defying gravity as imaginary structures on stilts suspended over the floor. The legs that appear to have little to do with the frame are actually the pillars that can be anchored to it and grouped in multiple compositions.
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Patricia Urquiola
Spanish-born designer Patricia Urquiola is among the world’s most celebrated and successful designers and architects. After architecture and design studies in Madrid (Technical University of Madrid), she completed her studies at the Milan’s Politecnico under the mentorship of Achille Castiglioni. Since 2001, her Milan studio has specialized in industrial product design, architecture, art direction and strategy consulting. As well as serving as creative director of Cassina since 2015, Urquiola has worked with some of the world’s most important companies including Haworth, Louis Vuitton, Moroso, Flos, Kvadrat, BMW, Starbucks and Ferrari among others. Her work is exhibited in art and design museums across the world including the MOMA in New York, the Decorative Arts Museum in Paris, the Triennale Museum in Milan, the Vitra Design Museum in Basel, the Stedelijk Museum of modern and contemporary art in Amsterdam and the Philadelphia Art Museum.
Moroso
Moroso has been working in close collaboration with some of the world’s most talented designers to produce luxury sofas and seating since 1952.
Today the company is headed by the second generation of the Moroso family- Roberto, the Vice President, and Patrizia, the Art Director- and is an example of how a small Italian artisan-owner company has evolved since it was run until the nineties by Agostino Moroso. The company has always been open to new ideas, from its origins in post-war Italy where there was a culture of ‘doing things and doing them well’, Moroso has been farsighted, daring and certain of the advantage of combining craftsmanship and tailoring with industrial processing techniques to create unique products and by drawing on the worlds of industrial design, contemporary art and fashion.
(Love me) Tender Sofa
Capturing the solid’s lightness, all its softness, and transforming it into a design project. Patricia Urquiola trusts her intuition and designs a modular system in a new shape and construction. Her technical approach features an aluminium frame, rounded wooden legs, an abundance of cushions, tables and horizontal surfaces. Just a few easily assembled interchangeable parts. The result surprises and deceives the senses. The fullness of the modules is contrasted by the lightness of the platforms that seem capable of defying gravity as imaginary structures on stilts suspended over the floor. The legs that appear to have little to do with the frame are actually the pillars that can be anchored to it and grouped in multiple compositions.