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Born in Innsbruck in 1917, he is known the world over as one of the initiators of the revolution in architecture and design which led away from the rigid functionalism of the years prior to and following the Second World War. A great and influential Maestro of Italian design, the energy of his language and the vitality of his colour and line contrast sharply with any intellectualism and rigidity.
In 1921 Guido Bitossi founded the “”Maioliche artistiche Guido Bitossi”” factory, proposing a type of production still linked to the tradition and classical styles of the past, combined with research and a study on the ceramics products.
Starting from the early fifties, the company’s evolution powerfully manifested itself in a modern vein under the artistic direction of Aldo Londi, a man with an innate creative and aesthetic sense, undisputed protagonist for more than fifty years since 1946, first as a painter, then as artistic director, and finally as tireless researcher of styles and examples to be emulated.
Over the years many designers have contributed to the productions of Manifattura Bitossi, interpreting tradition and giving life to new lines. First and foremost, Architect Ettore Sottsass, who began to frequent the Manifattura Bitossi in 1955 in order to experiment and create new ceramics. His collections opened up a new chapter in the history of Italian design. Bitossi Ceramiche, still today found on its historical premises of 1929, has been run for generations by the original family: from Vittoriano Bitossi to his daughter Cinzia, then his niece Ginevra Bocini, always representing the Italian “Made in Italy” excellence throughout the world.
Spool vase white / black series designed by Ettore Sottsass. Hand-turned in white earth, it has a two-tone matt black and white enamel.