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Aldo Londi was a tireless narrator of feelings and intuitions. A life turned to art: painter, sculptor and above all ceramist. In 1946 Londi enters the Cav. G. Bitossi & Sons. A happy partnership that will see him as a protagonist for more than fifty years, first as artistic director from 1946 to 1976, then as a tireless collaborator.
Londi blends tradition and modernity to create a modern product. His natural predisposition to research allows him to undertake courageous explorations and define a new expressive lexicon, finding support and stimulus in the continuous experimentation he initiates with the chemical laboratory of the Colorobbia color factory. His professional competence and artistic sensitivity were, on the other hand, extraordinary prerogatives to start collaborations with designers and architects such as Ettore Sottsass, Remo Buti, Marco Zanini, Matteo Thun, and many others.
In 1921 Guido Bitossi founded the “”Maioliche artistiche Guido Bitossi”” factory, proposing a type of production still linked to the tradition and classical styles of the past, combined with research and a study on the ceramics products.
Starting from the early fifties, the company’s evolution powerfully manifested itself in a modern vein under the artistic direction of Aldo Londi, a man with an innate creative and aesthetic sense, undisputed protagonist for more than fifty years since 1946, first as a painter, then as artistic director, and finally as tireless researcher of styles and examples to be emulated.
Over the years many designers have contributed to the productions of Manifattura Bitossi, interpreting tradition and giving life to new lines. First and foremost, Architect Ettore Sottsass, who began to frequent the Manifattura Bitossi in 1955 in order to experiment and create new ceramics. His collections opened up a new chapter in the history of Italian design. Bitossi Ceramiche, still today found on its historical premises of 1929, has been run for generations by the original family: from Vittoriano Bitossi to his daughter Cinzia, then his niece Ginevra Bocini, always representing the Italian “Made in Italy” excellence throughout the world.
Head shaped vase with lid
Made of ceramics in a totally artisan way, this original and exclusive creation was conceived by the master ceramist and sculptor Aldo Londi.